touch screen

Hiser | Screen Design - Touch-screen wageringSkip to ContentMelbourne+61 3 9648 4333Sydney+61 2 9929 8588Brisbane+61 7 3217 6762New Zealand0800 398 017Our teamAbout usContact usClient loginSearchВ HomeSee our workCompany web sitesAXA AustraliaAustralian Stock ExchangeGreat Southern RailwayOrigin EnergyWestpac Banking CorporationWizardGovt/Org web sitesAustralian Tax OfficeDept of Education, Science & TrainingUnited Nations ReliefWebIntranetsAllianz IntranetTelstra IntranetWeb apps and GUIsCompaq SpeechbotGadgets, touch-screensScreen Design - Touch-screen wageringPDA usabilityMoldflow injection mouldingвЂ‚Our servicesOverviewOverview of Hiser ServicesReview and testingUsability Evaluation and Testing OverviewEvaluate Current SiteReview PrototypeCompetitive AnalysisAnalyse WorkflowExpert ReviewAccessibilityDesign and navigationOur design approachInformation architecture (menu structure)Page designsVisual designCreating a visual designContentContent audit and analysisReview contentAuthor briefingsWrite contentContent guidelinesStyle guidelines and standardsDesign guidelines (interaction style guide)Content or style guidelinesVisual design guidelinesApplication standardsThe Hiser Element ToolkitThe Hiser Elementв„ў Toolkit - overviewQuick Start Guide - ToolkitObserve and Analyse - ToolkitEnvision and Design - ToolkitEvaluate and Refine - ToolkitTestimonials - ToolkitOrders and enquiries - ToolkitProductsFunnelback internet & enterprise search toolMorae usability testing softwareSearch engine marketing solutionsSilhouette web site measurementвЂ‚Our processThe Hiser Element methodologyObserve and analyseAnalysis introductionReview siteCompetitive analysisInternal stakeholder involvementContent analysisField studiesAnalyse informationDefine goalsActivity scenariosAnalyse workflowEnvision and designDesign introductionDesign conceptsInformation architecture (menu structure)Page designsDesign sessions with usersRefine designs, detailed pages and menusDesign the visualsContent design and writingEvaluate and refineUsability evaluation and testing introductionUsability evaluation вЂ“ expert reviewUsability evaluation and testing вЂ“ with usersDocumentationDesign guidelines (interaction style guide)Findings reportUsability evaluation reportVisual guidelinesвЂ‚Working with usWhy work with Hiser? 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They chose The Hiser Group to design the touch-screen betting interface for their new dual-purpose ticket machines. The new machines were to be used both by cashiers and by customers for self-serve wagering (betting) on horse races.So how do you place a bet anyway?Our initial challenge was to find out as much as possible about racing. We approached this design problem in the same way that we would tackle any design problem from a user-centred perspective: find out what happens in the real world of customers and users.We spent many hours observing, first-hand, exactly how people placed bets in pubs, clubs and TABs, and analysing the information we gathered. Observations & artefacts bring the real world to us during designAs we usually do when we conduct field research, we discovered some interesting and surprising things. For example, we were astonished to watch race-to-jump betters (people who bet on races one after the other), often run from where they are watching the changing odds on a TV monitor, up to the cashier's window, to place a bet at the last possible moment before the race starts.Capturing this type of information was crucial to understanding the mental model of enthusiastic punters. Artefacts like diagrams of the physical layout of TABs and clubs, and examples of ticketing errors, went up on the walls of our design room to help immerse us in the world of our target users.Our challenge was to come up with a touch-screen design and application that could match the speed of a hand-written betting slip, be usable by first-time bettors (into the bargain), and be able to be used at night in a potentially noisy, smoky environment filled with distractions.We exploited the natural advantages of the online environment; for example letting betters choose a race quickly by name, rather than transposing numbers for race meets onto a hard-copy ticket. Despite screen space constraints we were able to develop an easy-to-read and -fill online betting slip.Customers brought the real world to us during testingWe evolved the screen design quickly through an iterative design-and-test process with TAB customers, one-on-one. While we didn't get to test the live application inside a pub environment, we did encounter some participants who brought the pub environment with them to our test sessions! We moved from low-fidelity paper mockups, to testing with electronic mock-ups, and finally to producing a branded set of design graphics to go with the interaction design.TrialsResults were so encouraging in terms of speed and effectiveness of the interface that we moved straight on to applying the same interaction model to sports betting. The system is still undergoing trials and hasn't yet been implemented - but the new screen design shows a lot of promise.В A Member of the Serco Group of Companies © The Hiser Group 2006. 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